Understanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative study.

"Conflict of interest statement All authors have completed the Conflict of interest policy form and declare: no support from any organisation for the submitted work; no financial relationships with any organisations that might have an interest in the submitted work and, no other relationships or activities that could appear to have influenced the submitted work."

"This study is funded by the National Prevention Research Initiative (http://www.npri.org.uk). All authors have completed the Conflict of interest policy form and declare: no support from any organisation for the submitted work; no financial relationships with any organisations that might have an interest in the submitted work and, no other relationships or activities that could appear to have influenced the submitted work."