Snakes and ladders: A qualitative study understanding the active ingredients of social interaction around the use of audit and feedback.

"Conflicts of interest Drs. Kiran, Ramji, and Weyman were all in physician leadership roles with the St. Michael’s Hospital Academic Family Health Team during the study period. The authors declare no other conflicts of interest. Ethical Approval: All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. This ­article does not contain any studies with animals performed by any of the authors. Informed Consent: Informed consent was obtained from all individual participants included in the study. Transparency Statements 1.The study was not formally registered. 2.The analysis plan was not formally pre-registered. 3.De-identified data from this study are not available in a public archive. De-identified data from this study will be made available (as allowable according to institutional IRB standards) by emailing the corresponding author. 4.There is not analytic code associated with this study. 5.All materials used to conduct the study are included as attachments."

"Funding This study received funding from the St. Michael’s Hospital AFP Innovation Fund."

"Compliance with Ethical Standards: Conflicts of interestDrs. Kiran, Ramji, and Weyman were all in physician leadership roles with the St. Michael’s Hospital Academic Family Health Team during the study period. The authors declare no other conflicts of interest.Ethical Approval: All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. This ­article does not contain any studies with animals performed by any of the authors.Informed Consent: Informed consent was obtained from all individual participants included in the study.Transparency Statements1.The study was not formally registered.2.The analysis plan was not formally pre-registered.3.De-identified data from this study are not available in a public archive. De-identified data from this study will be made available (as allowable according to institutional IRB standards) by emailing the corresponding author.4.There is not analytic code associated with this study.5.All materials used to conduct the study are included as attachments."