'Odds Are: They Win': a disruptive messaging innovation for challenging harmful products and practices of the gambling industry.

"Competing interests TM, JG, EC, CJ, JE, JW and SS have not previously received research funding from the gambling industry, either directly or indirectly. TM, CJ, JW and SS are public health researchers who are new to gambling research. AM has previously received funding from GambleAware and acted as a paid consultant to the Safer Gambling Campaign Board. JG works for the charity Gambling with Lives that has previously received regulatory settlement money from the Gambling Commission for service development: JG’s participation in the research was funded via the NIHR grant. EC and JE’s roles in gambling harms reduction at the GMCA are funded by regulatory settlement money from the Gambling Commission as part of the National Strategy to Reduce Gambling Harms."

"Funding This study was carried out at PHIRST South Bank, based at 10.13039/501100001261London South Bank University. It is funded by the 10.13039/100006662NIHR [Public Health Research (PHR) Programme NIHR131568/NIHR135398]. The views expressed are those of the author(s) and not necessarily those of the NIHR or the Department of Health and Social Care. GMCA’s work (including funding for GamHive) is supported by the Gambling Commission as part of the National Strategy to Reduce Gambling Harms and funded by a regulatory settlement with an industry operator."