Gain/loss framing moderates the VMPFC's response to persuasive messages when behaviors have personal outcomes.
Journal Information
Full Title: Soc Cogn Affect Neurosci
Abbreviation: Soc Cogn Affect Neurosci
Country: Unknown
Publisher: Unknown
Language: N/A
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Subject Category: Social Sciences
Available in Europe PMC: Yes
Available in PMC: Yes
PDF Available: No
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"statistical data stimuli and analysis codes have been made publicly available at https://doi org/10 17605/osf io/fwe8b ."
"Conflict of interest The authors declared that they had no conflict of interest with respect to their authorship or the publication of this article."
"Funding This study was funded by the University of Wisconsin-Madison Fall Research Competition AAG9877 and was supported in part by a core grant to the Waisman Center from the National Institute of Child Health and Human Development (P50HD105353)."
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Last Updated: Aug 05, 2025