E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer.

"CONFLICTS OF INTEREST The authors have completed and submitted the ICMJE Form for Disclosure of Potential Conflicts of Interest. The authors declare that they have no competing interests, financial or otherwise, related to the current work. All authors report that since the initial planning of the work, this study was supported by the Western Australian Health Promotion Foundation (Healthway) and payments were made to Curtin University. J. Jancey is on the Board of the Australian Council of Smoking and Health and the board of the Health Promotion Journal of Australia (unpaid roles). She also reports support for attending the Australian Health Promotion Association Symposium. B. Freeman in the past 36 months has received relevant consulting fees from the World Health Organization, Heart Foundation NSW, Cancer Council NSW, Cancer Council Australia, Cancer Institute NSW, NSW Health and Sax Institute, and payments or honoraria for lectures/presentations to the Department of Health, the Government of Hong Kong Special Administrative Region, the US Food and Drug Administration, and BMJ Tobacco Control. She has received relevant research grant funding from the Cancer Council NSW, VicHealth, Ian Potter Foundation, NSW Health, the National Health and Medical Research Council, Healthway, and the Medical Research Future Fund. She reports support to attend the Oceania Tobacco Control Conference, the Australian Public Health Association Conference, the Australian Association for Adolescent Health meeting and the Australasian Epidemiology Association meeting. She was an Expert Member of the National Health and Medical Research Council Electronic Cigarettes Working Committee (paid role). B. Freeman is an expert advisor to the Cancer Control Tobacco Issues Committee, a member of the Cancer Institute Vaping Communications Advisory Panel and a member of the CHO NSW E-cigarette expert panel (unpaid roles). S. Bialous in the past 36 months has received grants from the US National Cancer Institute (# 1U01CA261620 and R01CA268491) and California’s Tobacco Related Diseases Research Program (# T32IP4743). She has also received relevant consulting fees from the World Health Organization. She reports support for attending the European Lung Cancer Congress, and meetings with the Union International for Cancer Control and the World Health Organization. S. Bialous declares being a board member of the Union International for Cancer Control and the Americans for Nonsmokers’ Rights."

"FUNDING This work was supported by the Western Australian Health Promotion Foundation, Healthway (grant number 32089)."