A 'Vocal Locals' social network campaign is associated with increased frequency of conversations about mental health and improved engagement in wellbeing-promoting activities in an Australian farming community.

"Declarations Ethics approval and consent to participateThis study was conducted in accordance with the 1964 Helsinki declaration. Ethics approval was granted by the University of South Australia’s Human Research Ethics Committee (protocol number 204624). Vocal Locals provided written informed consent prior to participation. As per ethical approval, community members indicated informed consent by completion of the online questionnaire. Consent for publicationVocal Locals were made aware of the necessarily public nature of their role (i.e., that their participation in the project as a Vocal Local, and the associated research, would be public knowledge) prior to agreeing to participate. All Vocal Locals provided written informed consent for their image (including their likeness, voice, testimonial, name and/or any other representation recorded or captured as part of the research activities) to be included in written publications. Competing interestsThe authors declare no competing interests. Competing interests The authors declare no competing interests."

"Funding This research was supported by the Foundation for Rural and Regional Renewal, through funding from the Australian Government’s Future Drought Fund."